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"From the start, our entire business ...": Direct from Dell (New York: HarperBusiness, 1999), p. 22.
"Being in touch with customer needs ...": Interview with author, January 10, 2002.
"We started the company by building to the customer's order ...": cover story, Success, January 1999, pp. 50–53.
"As a natural extension of customer contact ...": Direct from Dell, p. 23.
"We're in the business of dramatically reducing the cost of distributing technology....": quoted in "Michael Dell Turns the PC World Inside Out," Fortune, September 8, 1997, pp. 76–80.
"Hefty profits during the most rapid period of industry consolidation ...": Interview with author, January 10, 2002.
"It goes back to the structural cost advantage ...": Interview with author, January 10, 2002.
"If you don't have the real ability to differentiate ...": Interview with author, January 10, 2002.
"Essentially we have now taken on the number one share position ...": Interview with author, January 10, 2002.
"First, if you just step back from whether it's direct or indirect ...": Interview with author, January 10, 2002.
"Be prepared for all possible ... instances of demand whenever and wherever they may occur ...": Interview with author, January 10, 2002.
"There are goals to have 100% of our sales on line ...": Interview with author, January 10, 2002.
"Over 90 percent of our supply chain transactions ...": Interview with author, January 10, 2002.
"We had gone ahead and created a product ...": Direct from Dell, p. 39.
"If your business isn't enabled by customers ...": "Dell's Big New Act," Fortune, December 6, 1999, p. 152.
"Teaching bright technical people to think beyond the technology ...": Direct from Dell, p. 41.
"Segmentation takes the closed feedback loop ...": Direct from Dell, p. 74.
"Marketing starts with all customers in the market ...": Managing for the Future, New York: Truman Talley Books/Dutton, 1992, p. 254.
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