Fluctuating customer requirements and competitive forces are putting more pressure on sales professionals. If you work in complex sales, you know that it’s the most competitive and lucrative arena in the sales world. But setting yourself apart from the competition is tough. Success demands superior strategies and precise execution. If the stakes are high and you’re expected to win, you will need Mastering Complex_Sales to give you the edge you’re looking for.

In Mastering Complex_Sales, the Prime Process is presented, a new business paradigm that gives you a solid system, as well as unique skills and the mental discipline needed to execute it. The Prime Process is a diagnostic, customer-centered approach that clearly sets you apart from your competition and positions you with respect and credibility as a valued and trusted advisor.

The Prime Process redefines the strategy of the complex sale and shows you how to:

• Gain access to and connect with the highest levels of power and influence
• Differentiate yourself from competitors early in the sales process
• Dramatically reduce the sales cycle time
• Prevent “unpaid consulting”
• Create questions that bring unrestricted flows of information
• Separate real business from resource drains
• Translate your market strategy into sales results